The plan to expand a company generally
should involve a detailed study of its capabilities. For instance, the company
needs 1 whether it can achieve more production
prior to taking any steps toward increasing its market. Additionally, 2
has to be given to a realistic
assessment regarding the sufficiency of the company’s manpower and technology
in supporting its intended development.
3 that the new market is
significantly different, the company must also take into account its level of
flexibility in adapting its products and services to new customers. Studies
have been conducted on typical weaknesses firms encounter in their expansion.
Some have found that several companies
4 with adequate financial
resources to sustain new operations. Others argue an inability to build a new
network of contacts primarily because of the
5 in knowledge and
understanding of the new market. Overall, the myriad of studies carried out on
the subject matter clearly attest to a need for a comprehensive and in-depth
analysis of a company’s strengths before any expansion.
中譯
擴張公司的計畫通常應對其能力做通盤考量. 舉例來說, 公司需要捫心自問, 在擴張市場前, 是否有能力創造更多產出. 此外, 必須做切實際的評估, 人力是否充足, 技術是否能支持合乎計畫的發展, 倘若新市場與前大不相同. 公司更需考量是否有足夠彈性應對, 針對新顧客做出的產品與服務的改良. 關於公司擴張時典型弱點, 這裡做了些研究. 研究發現一些公司因必須維持新式運作, 卻缺乏足夠的財務資源而陷入困境. 也有些公司辯稱, 因對新市場認知不足, 而沒有能力建立客源網絡. 整體而言, 針對此問題進行的大量研究證明, 進行任何擴張前, 對公司能力做詳盡與深入的分析是必要的.
重點字詞
assessment (n) 評估
regarding (prep) 關於….
intended (a) 意欲的
take into account +n. 考量….
adapt…..to…..: 為…..而改良…..
=> adapt its products and services to
new customers (為新顧客而改良它的產品與服務)
encounter (v) 遭遇
adequate (a) 適量的
sustain (v) 維持
myriad (n) 大量
carry out 執行
attest to + n. 證實….
comprehensive (a) 詳盡的
in-depth (a) 深入的
試題
(B) 1. (A) ask (B) to ask (C) asked (D) to
asking
(B) 2. (A) consider (B) consideration (C) considerable (D) considerably
*consideration (n) 考量
*consideration (n) 考量
(C) 3. (A) In the beginning (B) In addition
(C) In the event (D) In contrast
*in the event that + 子句: 倘使……
(D) 4. (A) are struggled (B) to struggle (C)
struggling (D) struggle
*struggle with + n.: 掙扎於……
(A) 5. (A) deficiency (n) 不足 (B) cutting (C) abolition (D)
leaving
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